The “Ultimate backstage pass” stickers were found in Hostess chips in 1987. Hostess gave away one sticker inside each bag of chips. Three bands were represented in this promotion Bon Jovie, Motley Crew and Platinum Blonde. You could collect 30 stickers in total 10 stickers per band.

Taken from: https://collectibletradingcardco.wordpress.com/2013/09/29/the-ultimate-backstage-pass-hostess-stickers/