1991 McDonald's Upper Deck Hockey Cards (50 Sealed Packs)
50 new/sealed packages of McDonald's Upper Deck NHL Hockey Cards. Comes in original (plain, white) box, which shows signs of wear/age (card packages are in pristine condition)
From 1991-92 Upper Deck McDonald's Hockey Checklist, Info:
Even though McDonald's fries and Big Macs have always been great, there was a time when cards made them even more enticing. 1991-92 Upper Deck McDonald's Hockey launched an annual tradition for collectors.
The debut set for the massive Canadian promotion is also one of the most basic. The 25-card base set includes 24 All-Stars from the previous year plus one checklist. Players are shown in their All-Star uniforms. Combine that with the hairstyles on display and you've got yourself quite the throwback. This was a strong era for hockey so there are plenty of big names like Wayne Gretzky, Patrick Roy, Joe Sakic and Steve Yzerman.
In addition to the main set, there are six Hologram inserts. They're not 3-D holograms and look pretty plain. But this was the early 1990s and packs cost less than $0.50 each. They're not hard to find although they do command a small premium over base cards.
The design is almost an extension of the 1991-92 Upper Deck Hockey set. While it's different in many regards, it uses the same proportions and general flow. Also, like the main set, 1991-92 Upper Deck McDonald's focuses on photography. Both the front and backs have a pair of photos. Because the set was distributed exclusively at McDonald's Canada restaurants, text is in both English and French.
1991-92 Upper Deck McDonald's Hockey was part of a massive promotion in Canada. Done at a time when the hobby was still at its peak, just about everyone in the country who either ate at McDonald's, liked hockey or collected hockey cards were busting packs. So, basically, the majority of the country. They carry more nostalgic appeal today than value because of the saturated market.
Upper Deck and McDonald's would continue to partner on hockey card sets through 1994-95. In the decade-plus that followed, the fast food chain's Canadian arm would continue to distribute more cards, but the license bounced from Pinnacle back to Upper Deck over to Pacific and returning to Upper Deck when they landed their first NHL exclusive in 2005-06.
1991 McDonald's Upper Deck Hockey Cards (50 Sealed Packs)